A Pleasant Way to Address Trademark/Copyright Issues

There has been conversation in the fabric world about trademark/copyright disputes, fair use and permissions.  Some of the examples of abuse are egregious.  Some of the corporate responses have been terrifying is too strong a word but off-putting is probably too weak.  I have certainly expressed my own concerns about how to follow the rules when the selvage might be missing.  So it is very nice to be able to share an example of a pleasant cease and desist letter sent by the Jack Daniels company and a nice resolution to one such dispute.   Thanks guys. I  might just have to have some Lynchburg Lemonade this evening and offer up a toast to Gentleman Jack.