The Monsters Are Coming

Ranking the Most Common Initials in the United States

ABC

One of the common problems for people who do craft shows is figuring out what to sell.  This gets to be really complicated when you create items with names or monograms.  One way around it is to do single letter monograms.  With 26 letters in the alphabet, it can be expensive to prepare items in all 26 letters and in all colors and styles.  I ran into this problem with the embroidered toilet paper I was making before the holidays. 

I decided to do a bit of research and see if I could come up with a rough ranking for the most common single letter initials  I figured that some people will buy their first initial and others will purchase their last initial.  So a combination of both initials seemed in order.  I found lists of the most common last name in the US today as well as lists of the most common first names, male and female, over the last 100 years.  I did a quick count of the number of names in each category that started with each letter.  

Last Name          Male First Name             Female First Name

 

R                               J                                           J  

M                              R                                         M

W, B, C                     A                                       A, D

S, P                            B                                       C, S

G, H                        S, D                                     K, L

T                                P                                         B

J, L                        C, E,G, H                            E, R, T

A, F                         K, T, W                                 H

D, K, E, N                   N                                   G, N, P, V

Y, O                         Z, V, F                                 F, O

I didn't include numbers because, honestly, I didn't spend the time cross checking to  make sure they added up properly.  Remember, this is just a quick attempt to score monograms for likely popularity.    Out of 100 names in each category the top letter represents 11 - 18 percent.  The second row is 10 - 11 percent.  The bottom numbers represent one percent.  

The letters I, Q, U and X do not appear on any of these lists.

In order to get a better picture of which letters are relatively more common, I made up a ranking system.  I weighted each letter each column in the order they occur top to bottom.  I used 10 for the top row and 1 for last row.  I did that simply because there are 10 rows of letters.  This isn't entirely fair because the R in last names represents 11 percent of last name initials while the J in male names is 18 percent.  I could go back and to a percent ranking but that would take another sheet of paper in my notebook or I'd have to go all modern and set up a spread sheet.  So, I made it up.  We are talking relative numbers here and no one is going to bet the farm on using these as more than kinda sorta guidelines..  right?

I then added up the rank score for each letter.   For example:

R = 10 + 9 + 4  = 23

10 for being in the first row of last name initials

9 for being in the second row of male names

4 for being in the sixth row of female names

= a ranked score of 23.

Thus the top letters for monogrammed items should* be:

J

R

B, S

A, C

M

D

P

H

G, T

K, W

E, L

N

F

V

O 

Y, Z

With no requests for I, Q, U, X

*Should assumes that people purchase lettered items in direct proportion to their occurrence in the list of first and last male and female names.  However, one might imagine that Tiffany in row 7 of the female names might be more likely to purchase a letter key chain than Joe in row 1 of the male names or vice versa.  I have no way to account for those variables.  

If your audience is primarily female you might choose to use the order for female first initials or use the following ranking which combines last names with female first initials.

 M

C,

J, R, S

B

A

D, L

H, P, T

G, K

E

N

F

V

O

and no I, Q, U, W,  X, Y, or Z 

That does shift things around quite a bit. Remember, the data I started with were the common names for last 100 years.  That means it includes popular names from ALL generations.  If you have a young customer base, these initials are going to be weighted with names like Mary and Ruth that are not as common today.  You will have to look at lists of common baby names from the correct era to get a closer approximation of the letters that are in the realm of likely to sell.  Other factors that will certainly have an impact on the letters your customers buy will be regional and ethnic differences.  A look at local

 Perhaps this will help in determining how to spend your time when making single initial items.  Perhaps not  Prepping for a craft show is something of crap shoot.  So take this 'research' for what it is worth and certainly don't bet the farm.  Just because I think these might be common letters does NOT in any way shape or form mean that these are the monograms that will sell. 

The Cost of Doing Business

I, and obviously my customers, love the convenience of direct payments through Etsy.  However, after running the numbers, I've come to the realization that the per transaction fee is too much to absorb on a $2.00 item.  Reluctantly, I am going to be raising the prices on my wee badges over the next few months.  Any new badge will be listed at $2.50.  All existing badges will reflect the increase when their current listings have to be renewed.

The good news is that if you order lots of badges after all the prices have gone up I may be able to offer a discount.  It depends on the number and style of badges you want.  So talk to me!

Boots on the?

... Wherever you want with this little badge. 

Pardon me while I share my total cuteness overload.  I know that most of you would think that the kitties, bunnies and flowers are the cutest thing ever, but I just love this tiny little boot print.  I love it so much, I couldn't even wait for it to finish stitching to take a picture.

The other cool thing about this particular design is that I drew it electronically using paint.net.  Typically, I draw on paper, take a picture and then retouch using some sort of graphics program.  This one was a first.  It was digitized using stitch Era, which is sadly now unsupported.  I use a Babylock Ellegante 2 for my sewing and all my badges are made using upcycled denim. 

This particular badge is part of a group for a boys club.  The design will appear in the shop as soon as I finish up some other projects. 

On the Work Table Today

I have been running low on sunpainted shirts.  Spud 1 sells them all at a show in November.  I haven't been taking them to shows.  I end up trying to make them in October when the leaves are tough and drying.  Not such a great plan.  Now that I have a bunch of trimming to do in the yard, I have gotten the shirts out and am working on getting 'normal' sizes for November and baby shirts to re-stock the brick and mortar shop that sells them.  If I get ahead, I'll put some in the etsy shop. 

It isn't impossible to find plain onsies in garage sales and re-sale shops but it is almost impossible to find plain white t-shirts in adult sizes to upcycle.  I might have to break down and buy some new ones.  That will be a challenge for me. 

Ephemera Anyone?

A lady I know is downsizing.  She has a couple boxes of treasures: pages of recipes, clippings, travel spots, craft ideas, house ideas, holiday stuff.  The graphics are pretty cool.  She would like to have it go to good homes.  We are in the process of trying to package it to sell in the shop.  All you paper people out there....

1.  Do you buy ephemera?
2.  What attracts you to a lot?
3.  Postage?  It is easiest for use to put it in priority envelopes or boxes.  Does that make it cost prohibitive? 
4.  Do you like to get a mix of stuff or do you want a package of Christmas or big ads or what?
5.  If you are searching for paper treasures, what search terms are you most likely to use?  
6.  Speaking of cost....  ??? 

Any suggestions or advice would be greatly appreciated.